This Spells Love by Kate RobbMy rating: 3 of 5 stars
After a bad breakup, Gemma does the only reasonable thing a person could do: a love cleanse found in an old book in her aunt's dusty shop. Sealed with a kiss by her (platonic) best friend, Dax, what could go wrong? Gemma wakes up the next day to realize that her ex has indeed been wiped from her life, and her new life is profoundly different... so different that Dax doesn't know her.
So the premise to this one is a little strange, a little fun, a little... unbelievable? Time traveling books always confuse me a little. The hardest part of this one is that it's difficult to understand why Gemma is suddenly so adamant that Dax, her best friend of four years, should suddenly be her boyfriend in her new timeline. Her obsession with him is borderline creepy. Dax, meanwhile, while momentarily weirded out that a girl shows up seeming to know everything about him, easily adapts and wants to date her, despite the two not really having anything in common. Gemma's early attempts to bond fail, and while the book has a ton of steamy scenes, I'm not sure they have a ton of chemistry together. Gemma has one month to get Dax to kiss her (it's a full moon thing) and revert back to her old life, but soon she starts to wonder if she should stay in her new life.
I did quite enjoy the side characters, like Gemma's quirky aunt and her poor sister, who deserved so much more appreciation. It was interesting to see how Gemma's life differed in her two timelines, and the focus on small business ownership was intriguing. The book had a good focus on believing in yourself and not being afraid to fail.
Overall, I think this is a cute read if you can get past some of the weirdness about Dax and Gemma's friendship/relationship choices.
I received a copy of this book from Netgalley and Random House / Dial Press Trade Paperback in return for an unbiased review.
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